organic vs paid
 

What's the difference between organic vs paid and which one is better

Organic results is good and natural results which comes from your site popularity shows in search engine ranking, according to search engines rules is called organic results.

Paid Results is a types of search engine advertisement. it's also called ppc results.

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Organic search results contains the webpage list that closely matches the search query that is entered by user.
Paid results are advertisements for which the owner of website pay to display its webpage for certain keywords. This work only when a user search for query that contain those keywords.