Black Hat Vs White Hat SEO
 

Black Hat Vs White Hat SEO

Black hat that not follow Google SEO guidelines
White hat that follow Google guidelines

Black hat include:- keyword stuffing, Write hidden content

white hat seo is more valid and also an ethical one when compared to black hat seo

Both of the SEO techniques are good at their own place. In fact, in my opinion, nothing is white hat SEO. Nothing is pure in in today's marketing strategy. Competition is too high in SEO field, so that it is necessary to use cheat seo.

White hat SEO techniques are ethical it will not harm to your website and you never get penalized whereas black hat SEO is not an ethical SEO, all link building techniques are black hat SEO, these techniques are for promoting a website or page.