How do I figure out what keywords and keyphrases to target?
 

This is one of the first things that ought to be carried out as a feature of your SEO methodology. Characterizing your gathering of people or taking a gander at searcher profiles ought to illuminate you of the sorts of individuals to target, and what they may be looking for. Consolidate that with exploration into what is right now being looked for, and what keyphrases have high volumes of investment, or what keyphrases have quality to the site. Both Google Insights for Search and the Google Adwords Keyword Tool are a decent begin (however in no way, shape or form the main spots you ought to utilize).

Find keywords with search traffic potential.
Make sure you create content that aligns with search intent.
Make sure the keyword has “business potential”
Make sure you can rank for the keyword.