What is Click through rate
 

What is Click through rate (CTC) ?

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ctr is the click through rate is the number of the times click on the result is known as the ctr or simply the click. because the its motive to catch the public response

Click Through Rate (CTC) is a percentage ratio between impressions and clicks on a specific keyword. Mathematically, it is formulated as below:

clicks/Impressions*100

Click-through rate (CTR) is a measure of the percentage of clicks advertisers receive out of total ad impressions. "Impressions" refers to the number of times your ad is viewed. If your ad has a log of impressions but no clicks, you will have a low CTR, which generally reduces the effectiveness of your campaigns.

The process of a visitor clicking on a Web advertisement and going to the advertiser's Web site. Also called ad clicks or requests.

Cost to Company (CTC) is the salary package of an employee. It indicates the total amount of expense an employer (organization) is spending for an employee in a year. CTC is not the actual salary of an employee, it also includes all the facilities an employee is getting during the service period.