Is link bait not useful to increase traffic ?
 

Is link Bait not useful to increase traffic on the site ?

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In fact, our search engine ranking correlation study found that the number of sites linking to you (not the total number of backlinks) correlated with Google rankings more than any other factor.

Is link bait not useful to increase traffic ?
 

Link baits make the websites link to you voluntarily. It means people are linking to you because of the great stuff that your website has to offer. Hence this link is one way, which is absolutely much much better than link exchange or what you know as, reciprocal linking.