14 Ways to Destroy your Online Community
 

Mistakes to avoid or 14 ways to destroy your online community.

1. Don’t get business buy-in or executive sponsorship or budget before starting your online community. The executives understand nothing about this social stuff! Just do it without any formal sponsorship or even a social media policy. The other employees won’t mind.

2. Don’t bother to create a business strategy, mission and vision of your online community. Assume social media is just a fad — this too shall pass. Don’t bother paying attention to all those geeks and marketers and all this noise about social media generation and changes businesses are experiencing due to social networking...

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I really don't get the point of your article.