Steps for Creating a Social Media Marketing
 

Understand What Social Media Is
Understand What Social Media Can & Can’t Do
Determine Where Conversations are Happening
Brand building
Relationship management
Customer interaction
Customer feedback
Customer support
Community building

Yes, point mentioned in your post is right for social media. Traffic for website, these things is necessary.

Steps for Creating a Social Media Marketing

Step 1: Choose your social networks

Step 2: Fill out your profiles completely

Step 3: Find your voice and tone

Step 4: Pick your posting strategy

Step 5: Analyze and test

Step 6: Automate and engage

1)Choose your social networks
2)complete your profile
3)pick your posting strategy
4)analyze and test

1)choose any social network site
2)complete your profile
3)select your posting strategy
4)analyze and test