E-mail Marketing
 

Is there anyone who already have worked on e-mail marketing for client website?

Is it really beneficial for leads or only getting traffic?

Thanks in Advance

Right time,interested data of customers and attractive promotional offer are important thing of email marketing.Most marketer don't give much importance is updating email database regularly. It is very much important for good CTR. Good database also may turn obsolete if not updated regularly.

One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones. Email marketing also works with other mobile devices. In July, Forrester Research released a study that found 42 percent of retailers' email messages were opened by consumers on their smartphones and 17 percent were opened on tablets. This means that nearly three out of every five email marketing messages doubles as a mobile marketing message. Using email is better for mobile marketing than SMS because:

It works on mobile devices other than phones
Emails are free for the consumer, whereas texting may incur a charge
Emails have far more space for content than text messages, allowing for better marketing pieces.

Email Marketing is not only provide leads and traffic, It offers penetration,reach,life span,
return investment,analytics,engagement,integration,promot ional,mobility,personalization.

To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the common trap of simply blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message.

E-Mail marketing is a good way to start making money at home. So, just what is involved with e-mail marketing? First, you have to have a way to build a list. A list is a collection of e-mail addresses to which you can send your marketing offers or a newsletter that includes offers of products.
With new legislation passed over the past few years, it is important that the e-mail marketer understand how to avoid sending SPAM. SPAM is content that is unwanted or unsolicited, broadcast to multiple e-mail addresses without the address owners' permission. To prevent being accused of sending SPAM, you should make sure you have a double opt-in set up. The first e-mail you send should be requesting permission to add the person to your e-mail list.

Email marketing effectiveness can backfire as well as too frequent can deter and annoy your customer. On the other hand, if they are used properly with clear customer target, it can be quite powerful tools to bring revenue.

Seo Yong
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