Does Quality Score matter?
 

Does Quality Score matter?

Before answering your question, I want to suggest you something. It seems you are trying to make your first 10 posts with small, general and not-to-the point articles. Please don't spam this forum. This forum is already dyeing due to spam!

I am not sure what quality score you were indicating about but I believe it's an adwords term and if yes then obviously it matters! If you have low quality score then your ad rank will be lower and Click cost will be higher!

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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.