socialization
 

Put button in the header with social media links. Put a facebook stream in the sidebar of your site. You can also ad social share pop ups when some one lands on the site.

Social media buttons on your page will help, you may offer some reward bonuses also to motivate sharing.Most social media plugin like facebook allow you to know who shared or liked your page and you may use this data to rewanrd your visitors and user, in this way you will be able to socialize your site.

Of course by giving the options to share to major social medias.

Its simple create good contents and make some articles about your website share these information with the all social media websites like twitter, Facebook, Google+, Pinterest, Post your website images on instagram.

Yes, this is right that socialization is those activities which connect us with the communication of other user via social media sites.