What is Difference between keyword & keyword phrase?
 

What is Difference between keyword & keyword phrase?

It is very hard for any search engine to understand what you mean by typing the keyword “Inventory” and there are high chances to get irrelevant results. At the same time, if you type “Inventory Management Software” the system will recognize at once that you are looking information about softwares dealing with Inventory management.

In this example it is clear that "Inventory" is a keyword and "Inventory Management Software" is a keyword phrase.

Keyword is a single word which helps to search a website in different search engine easily whereas keyword phrase is a group of words or can be called as a long tail which helps the people to search for any topic instantly in Google to get the immediate result of it.