What is search engine marketing?
 

Hello Friends,

What is search engine marketing?

It's basically like SEO but this involves marketing or paid advertising.

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.

Search engine marketing is a process are utilized to improve market visibility and exposure for a product or service.