What is Quality Score and how does it affect your work as paid search spe******t
 

Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

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A grading system used by Google to determine if your ad is eligible to be shown in the sponsored space of the search results, at what position it will be shown and how much you'll pay for each click.