What is the main purpose of using keyword in SEO?
 

What is the main purpose of using keyword in SEO?

Keywords help to locate the target audience to your site. When someone is looking for a query that matches to your service, Google can bring them to your site by displaying you on the SERP. Keeping yourself updated as to what words people use when they search for a relevant service will help you to place the right keyword in your content. There are two types of keywords -
1. Long tail keyword
2. Short tail keyword