Social Media Strategies for Small Business
 

Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media effectively.

Here are some steps to a social media strategy for your business:-

1. Determine Your Business Objectives for Social Media
2. Know Your Audience
3. Choose Your “Hot Buttons”
4. Measure Your Social Media Results
5. Stake Your Social Media Turf
6. Set Your Social Media Engagement
7. Plan Your Resource Use

Small business can successfully use social media to achieve your business objectives. Plan ahead to ensure that your time spent on social media reinforces your other business messaging and engagement and yields measurable results.

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Using a spreadsheet to create a content calendar was one of the most time saving things you can do. Waiting until the day to find content to post can be so time consuming - plan ahead and you will save time.

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Leverage social media by knowing your audience, posting consistently, and engaging authentically. Use visuals, share user-generated content, and run targeted ads. Building relationships on platforms like Instagram and Facebook can significantly boost your small business's online presence and customer connections.

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