Brave new world in SEO
 

To excel in this brave new world of SEO you must understand two things: 1) how to correctly audit a site and 2) surface all website problems both from an on-site and off-site perspective. If you are unable to achieve these two goals, you need to outsource your seo as soon as possible.

I also believe so. Thanks a lot for this :)

On page Seo and Off Page Seo both are very important to rank a website on search engine. Because search engine crawl our website on the basis of quality on page and high PR relevant back links . Content is very important in seo field. Quality content and high relevant content give you first page rank .