What is the meaning of competitive analysis?
 

What is the meaning of competitive analysis?

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market.

Competitive analysis in marketing stragegic management of the strength and weakness of current and potential competitor. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.