You have to change with the times to be a successful seo
 

The new changes in adwords makes seo even more challenging. The key is to evole with the change. If you can't rank above the fold with your site, consider making videos or using featured snippets. Also keep in mind that every change Google has made has been followed by another equally strange change.

SEO is always changes day by day by updating Google Algorithm. SO the main focus is on understanding the target users, producing great content, establishing authority and visibility, and providing a great experience for the users of your site. Properly architecting your site so that the search engines can understand it, including using schema and related markup, addressing local search, and work of this type still matters, too.

Yes i agree with you google always do updates in his tools and new algorithms .