What is Phantom Update?
 

What is Phantom Update?

Phantom Update by Google is the quality filter that has been coordinated with the positioning algorithm of Google. It focuses on the website pages with low quality and low rankings and does not influence the whole domain. In any case, the pages that are affected likewise in a roundabout way make unfavorable consequences for the area in general.

Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

Phantom update is a quality filter that has been integrated into the core ranking algorithm.
The update rolled out over several weeks.

Phantom update is the update to filter and integrate the ranking algorithm.