What is the meaning of competitive analysis?
 

Hello friends,

What is the meaning of competitive analysis?

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

It is an analysis done to know more about your competitor, and also an evaluation to establish and differentiate to ad others what you can offer.

analysis of what techniques your competitors are using to gain better ranking.

Competitor analysis in marketing and strategic management is an assessment of the strengths ... Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy. Profiling facilitates

Competitor analysis is the process through which we analysis the backlinks of competitor, we find the overall backlinks of our competitor and then we analyze that where the websites are created link and which domain they refer for creating backlinks.
In these we analysis the overall activity of our competitor and the strategies they are using to gain the traffic.

Competitive Analysis is the strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. An effective analysis will first obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.

Competitor Analysis in SEO related to analyzing the backlinks, landing pages of their websites etc.