Type of Ads in Google Adwords?
 

Type of Ads in Google Adwords?

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[5] However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

There are four types of essential conversions you monitor,
1.Track when someone lands on particular page
2.Track when some one calls you after visiting your ads
3.Track when person download your software application
4.Track conversion that happen in offline

Same goes for the interstitial ads. They are usually in the form of image ads and pop up on the screen while a page is loading. Often there is a ticker along with the ad which tells you the number of seconds you have to wait for the page to load which users often click away. Once again, this is an ineffective ad type as hardly 0.1% of the people are going to click on them. There is another ad type which has become quite ineffective though you might consider it to be a controversial pick: banner ads.

The text ads that appear alongside Google search results are just one type of ad format you can create with AdWords. You can also promote your products and services with video ads, image ads, app or digital content ads, and more.

Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same AdWords account and, in some cases, from the same campaign.

There are many different type of ads are available all business types,
1.Search ads
2.Text ads
3.Image ads
4.Display ads
5.Skippable video ads
6.Non skippable video ads

There are many ways to target these ads based on keywords such as time of day, location, device, and so on. There are also a variety of ad extensions that can include locations, sitelinks, phone calls, reviews, and more.

Google Adwords:

Text ads
Search ads
Image ads
Display ads

Text ads and image ads

The Ad words are online advertising platform there are PPC ads,Facebook ads,bing ads,tumblr ads,banner ads,flash ads,banner ads,video ads,youtube ads.

Search ads
Banner ads
Video ads
Shopping ads
App install ads
App engagement ads

Text Ads,
Video Ads,
Image Ads,
Display Ads
Search Ads...

Display Ad,Image Ad,Text Ad, Video Ad,Search Ad....

Types of Ad
 

Text Ad, Responsive Ads, Image Ads, App Promotion Ads, Video Ads, Shopping Ads, Call Only Ads

Adwords basically offers three types of ads - search, display & product listing ads. Display ads further offer image & video ads. Product listing ads allow you to upload an xml feed of your products & target them to audiences dynamically based on what they're searching.