Site Owners Forums - Webmaster Forums - SMO stratagies and how it works

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via organic or un-paid search results. This post addresses how SEO works with SMO to benefit your business.

In general, the more frequently and the higher on the page a site appears in the search results, the more search engine users will visit your site. Traditional SEO involves both “on-page” SEO techniques and external link-building methods. On-page SEO includes strategic optimization of your website’s architecture, code, internal link structure, images and navigation, page titles, meta descriptions and meta keywords. External link building involves generating inbound links from various sources, which increases traffic to your website and improves the overall search ranking for your site. These sites could include online directories, local search systems, professional directories, and other websites (preferably reputable ones with related content to your site).

Over the last year, Google, the dominant force in online search, has instituted several updates to its search algorithm that have changed the game when it comes to traditional SEO strategies. Boiled down to a very simple explanation, Google was tired of people gaming the system with clever tricks to fool its Web crawlers, so it made several changes to its search system to prioritize good, relevant content and de-emphasize—or even penalize—practices that are designed to trick the system.

With these updates, good, fundamentally sound SEO still has a place in your Internet marketing strategy. However, the production of good, relevant content has never been more important. Not only does good content help boost your search results, it also helps you engage your target audience at a more profound level.