What is Landing Page Optimisation?
 

What is Landing Page Optimisation?

Landing page optimization (LPO) is the process of improving elements on a landing page to increase conversions. Landing page optimization is a subset of conversion rate optimization, and involves using methods such as A/B testing to improve the experience and effectiveness of a given landing page.

Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.

There are no "best landing" pages. It depends on the industry you are in, the action you are asking a consumer or business type to take, type of advertising that is driving traffic to the site (CPA, PPC, Organic SEO, All of the Above, etc.).

Landing page optimization means improving an existing landing page. How you improve a page depends on what the purpose of the page is. Each page on your Website should have a single purpose. A purpose might be to get people to consume the information on a page, or to persuade someone to take a particular action. As soon as your page achieves a particular purpose you can think of it as achieving a conversion.

So if you want them to consume the information then you have converted them from previously not knowing something to now knowing it. If you want them to take a particular action, then that action might be to fill out a form or to take the next step in becoming a customer. If we want to optimize the page, we need to make changes to the page to make the information on the page easier to consume, or increase the likelihood of someone taking an action.

Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization with the goal of improving the percentage of visitors to the website that become sales leads and customers.

The Landing page is the heart of Pay Per Click (PPC) advertising campaigns. PPC campaigns can’t work without landing pages. A Landing page is similar to a web page but sometimes we make it promotional in order to get enquiries from it.

Land Page Optimization (LPO) is the broader Internet Marketing process called the Conversion Rate Optimization(CRO) which will improve the percentage of visitors to the website

Land page optimization is one part of an Internet marketing process conversation optimization, or conversion rate optimization, with the goal of improving the percentage of visitors to the website that become leads and customers.

Land page optimization is one part of an Internet marketing process conversation optimization, or conversion rate optimization, with the goal of improving the percentage of visitors to the website that become leads and customers.

Landing Page Optimization is all about getting the most value out of the landing pages that people arrive at on your web site.