What is the importance of the meta title and description of a web page?
 

What is the importance of the meta title and description of a web page?

They are important On-page factor for SEO point of view both google both user see this! google index it as per the keywords you target in them.

The importance of meta tag is that the search engines read them in order to compare if these keywords and the description are related with the visible content.There is certain weight in your meta tags that the search engines will crawl and find Are your keywords present in your webpage? Is your meta description related with your content and your site’s niche?

They help search engines determine what the page is about. Every page, post, subpage and category should have a unique meta title and description