What is the main purpose of using keyword in SEO?
 

What is Keyword and importance in SEO?

keywords can be said as the connectors of search engine optimization (SEO) which is established and indexed by the search engine when query is fired. It plays an important role in SEO especially to get better traffic and visibility in SERP.

Keywords are important in SEO. Keywords are the query phrase on search engine and search engine give results related to query. If we do not choose keywords then how we will do seo.

Main purpose of using keywords to optimize the full site with a simple word that word referred as Keyword.Because it is quite difficult to remember all sites which are provide that facility. means if we have to check dresses then it is difficult to remember all sites which are related to that keyword. So we type dress on the search engine then the Search engine returns the result related to that products.

Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet.

The main purpose of inserting targeted keywords is to make your website visible on the search engine. It helps to visible your website if the users inserted related to your keywords term.

Thanks
 

Thanks dear @loveguruindia for your reply here.