What is Google's "Project Owl"?
 

Hello

What is google's latest update "Project Owl" and what's the effect on SEO?

Project Owl is Google’s internal name for its endeavor to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.

The Google update, codenamed "Project Owl," gives consumers two new ways to report what they perceive as problems in the search results. The company is also using teams of humans as part of an effort to get its algorithms to show more reliable information.

Project Owl is Google's internal name for its endeavor to fight back on problematic searches.

Project Owl is an endeavor by Google to try to reduce the amount of fake news and hate speech from showing in its search results. The effort is supported primarily through user feedback with changes to a few of its search capabilities.