Google's AMP- just another fad or the future of mobile?
 

Google's AMP- just another fad or the future of mobile?

AMP is a new Google initiative meant to help web developers build better, more user- friendly mobile pages. The project has introduced a new set of “standard” rules for building web pages and content for mobile devices, with the main aim being the creation of ads and websites that are consistently fast and high performing across all media devices and distribution platforms.

Google's AMP- just another fad or the future of mobile? Everything is about speed these days. The speed that mobile along with the internet has landed .