What is the role of a hummingbird in SEO?
 

What is the role of a hummingbird in SEO?

It is more substantial than it was earlier, since keeping a focus on long tail keywords and phrases will not do the justice to your SEO plan.

Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

As Hummingbird uses phrases, rather than keywords, the use of long-tail keywords are likely to become more important than ever in SEO. ... You'll find that Hummingbird and all of it parts is made up of many, many things that can affect ranking.

Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.