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CTR and how to boost
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What is CTR and how to boost it? |
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Click-through rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads per their number of impressions. Here are some tips on how to increase it:
Put a Special Offer in Your Headline Add a Period to the End of Description Line One Put Your Main Keyword in Your Display URL |
PPC click-through rate is the rate at which your PPC ads are clicked. This number is the percentage of people who view your ad (impressions) and then actually go on to click the ad (clicks). The formula for CTR looks like this: (Total Clicks on Ad) / (Total Impressions) = Click Through Rate.
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