Site Owners Forums - Webmaster Forums - Difference between floodlight and Google tag manager?

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Anjelina

01-05-2018 06:19 AM

Difference between floodlight and Google tag manager?

evejones

01-07-2018 09:24 PM

Floodlight is for Double Click Tracking of conversions and is a part of conversion management

Tag Manager is Google's Javascript and HTML tags used for tracking analytics on websites.

daviddakarai

01-07-2018 10:46 PM

Floodlight tag is a tracking tag for DoubleClick platforms that is typically used to measure conversions resulting from users seeing or interacting with certain ads. Google Tag Manager, on the other hand, is a dedicated Tag Management System. Google Tag Manager helps you deploy tracking technologies and does not replace Floodlight. If you use Floodlight tags, you'll want to manage them using Google Tag Manager.

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