EMD update
 

what is EMD update in seo

Hi

The Google EMD update or filter targets websites that register exact match domains to target exact match keywords in their SEO strategy.

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Google's basically realised that EMD domains are a threat to the SEO algorithm and just smashed up the domain industry to increase PPC.

An exact match domain is a website domain that is purchased to target specific keywords or a search query on Google. SEO practitioners have historically used this method as a way of gaming the system and effectively increasing their rankings on Google.

If you purchase popular keywords as domains, it's called Exact Match Domain. Google don't rank to this types of domain.

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Exact Match Domains (AKA Keyword Domains) are, in general, domain names that exactly match the keyword a website wants to compete for.

Exact Match Domains (AKA Keyword Domains) are, in general, domain names that exactly match the keyword a website wants to compete for.

Domain names that exactly match the keyword of a website is Exact match domain.

This new algorithm update is aimed to target those Websites with low quality who are ranking higher in searches because of keyword advantage in the domain name.