Schema
 

What is schema markup implementation?

HI

Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site's listings appear in SERPs.

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By properly implementing structured data markup from schema.org, you can gain a competitive advantage, increase click-through rate, drive additional traffic and cost-effectively improve organic search results.
One way to implement schema markup is by directly tagging the HTML code on your web pages.

Schema.org is an accumulation of compositions for organized information markup (once in a while called "blueprint markup") that helps web crawlers better comprehend content on sites. Executing this markup on a site can likewise enhance how that site's postings show up in SERPs.

The schemas are a set of 'types', each associated with a set of properties. The types are arranged in a hierarchy.
The core vocabulary currently consists of 597 Types, 867 Properties, and 114 Enumeration values.

We can control schema with Google webmaster tools account.