behavioral targeting
 

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual's Web-browsing behavior, such as the pages they have visited or the searches they have made

Audience targeting has had a massive impact on the way PPC pros approach their campaigns.

They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web.

Most often, audiences seem to be relegated to the retargeting, display, and social strategies, but that’s only part of the story. Audiences can be a huge benefit to search campaign strategies as well.

Whether they’re as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your search campaigns.

Behavioral focusing on is a system utilized by online distributers and sponsors to build the adequacy of their crusades through data gathered on a person's Web-perusing conduct, for example, the pages they have gone by or the quests they have made, to choose which commercials to show to that person.

Behavioral targeting is a technique used by advertisers and publishers to utilize a web user's previous web browsing behavior to customize the types of ads they receive.