What are the key aspects of Penguin update in seo
 

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Remove bad links
remove spam
False positives,” sites that were caught by mistake, may escape.


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Hi

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Remove bad links
remove spam
False positives,” sites that were caught by mistake, may escape.

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