Best Google optimization
 

I am very new to the world of SEO or Search Engine Optimization and owner of a website. Now I would like to have some knowledge on this topic. I am expecting help from you people so that I can go for what is called the on-site or off-site optimization. Though I know things which are very preliminary but what I need is that I need some knowledge enhancements. Can any one suggest me how the various keywords be used for the optimization of the websites. Do you think that various techniques of SEO can be able to make my website approachable to many?