Search Neutrality
 

With the ongoing battle between search giant Google and the Senate Antitrust Committee, it is relevant to understand what exactly is the objective of a truly neutral search engine, ie search neutrality. Here are the most important points.

Equality: Search engines shouldn�t differentiate at all among websites.

Objectivity: There are correct search results and incorrect ones, so search engines should return only the correct ones.

Bias: Search engines should not distort the information landscape.

Traffic: Websites that depend on a flow of visitors shouldn�t be cut off by search engines.

Relevance: Search engines should maximize users� satisfaction with search results.

Self-interest: Search engines shouldn�t trade on their own account.

Transparency: Search engines should disclose the algorithms they use to rank web pages.

Manipulation: Search engines should rank sites only according to general rules, rather than promoting and demoting sites on an individual basis.

Search Neutrality
 

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Search neutrality is the concept that the rules for net neutrality, as stated in the Open Internet Order of 2010, should be applied to search engines. An important goal of search neutrality efforts is to ensure that an engine's organic search results do not favor the company that owns the search engine or the company's partners.

Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance.

The Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance.

Search neutrality is the concept that the rules for net neutrality, as stated in the Open Internet Order of 2010, should be applied to search engines. An important goal of search neutrality efforts is to ensure that an engine's organic search results do not favor the company that owns the search engine or the company's partners.

Thanks for the post...