What is keyward stuffing?
 

What is keyward stuffing?

Placing excessive/ unnecessary number of keywords in a page copy and the HTML in such a way that
- it hinders readability and usability of a given page
- for the pure purpose of boosting the page's rankings in the search engines.

Key word stuffing is not a good practice to do, it is the part of black hat seo. One should refrain of doing keyword stuffing where in we try and put keywords in almost same way again and again. Keywords should be placed in 2-3 percent of total content.

Keyword stuffing is a black hat SEO technique which involves artificially usage high keyword density for your targeted keywords.

A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.

There are several methods of keyword stuffing. One way is to insert repeating keywords
within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page??s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing

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Keyword stuffing is known as an unethical search engine optimization technique that involves adding an excessive amount of keywords into the HTML or tags of a webpage to bring more traffic to a website. While considered obsolete and outdated, there are still websites that attempt to use this technique and end up being blacklisted or banned from search engines.