Tips on choosing appropriate keywords
 

Getting feedback from the customers appears to be the best way in which you can get to communicate with them and get their view on various things. Similarly, in case of keywords also using the keywords can give you a better idea of what keywords are the best and which of them are not so lovely. The list of the keyword competitors may even be checked to get an idea of what they have been working with. The industry is competitive in terms of the keywords as various businesses are looking for the best options. Is there anything else that can be done to select right keywords?

Install GA and webmaster tool to keep monitor those keyword progress.

For traffic purpose it is advise to targeted more generic keywords, such as seo

For conversion, it is advise to target long tail keywords, as it is more relevant to user answer. e.g. "seo company in kuala lumpur malaysia"