Meditrans |
03-17-2012 02:58 AM |
It will really affect the SEO of our sites..What you mean actually..Are you try to say about bounce rate will effect serp result?It would be close to impossible for Google to include Bounce Rate from Google Analytics in the algorithm. Let me explain why.
Bounce rate, like many metrics can very easily be manipulated by the site owner. A bounce is calculated when there is only one pageview in the visit. HOWEVER, a site owner can programmatically generate a second pageview. So even though a visitor might only see one page, Google Analytics would register 2 pages and thus NO bounce.
And there are other tools in Google Analytics that site owners can use to manipulate bounce rate. Things like events.
Looking beyond Google Analytics, how would Google scale the addition of bounce rate into the algorithm? While GA does cover a good portion of the internet, it is not installed on every site.
And finally, as was pointed out in the article. there needs to be some business context around what is a good bounce rate and what is bad. There is no way to categorically identify a bad bounce rate. You need to take the metric in the context of page purpose.
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