Long tail keywords?
 

Long tail keywords are keywords with low search volume but high value.

Long tail keywords are easy to optimize due to low competition but having more conversions than generic keywords.

Long tail keywords, minimum 3 words and above. It is low searcher, but low competition and high conversion. Because it is target to niche and relevant to searcher query.

As long as your long tailed keywords are throughout the domain and used as anchor text off page, ranking for long tail keywords is easy. The cool thing about adding fresh content all of the time is that you begin to rank for keywords you had no intentions of ranking for. And that my friends, is more traffic.

It is not compulsory that long tail keywords always low search volume but high value. However long tail keywords are easy to rank rather then short tail keywords.

It’s often good to target some long tail keywords as they are comparatively easier to rank for. But you can also come up with your own long tail keywords; for example try adding some common words like ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.