In the case of directory submission, moral issues?
 

My website has been launched for a very long period of time, talking about SEO techniques directory submission process has come to my mind. But I do not understand what is moral to do it? This means that I have heard a lot of people claim that the legal steps to be followed in order to reach the top. I encountered many people who pay to get their catalog, the top. I've been shocked to hear. I do not think these people really have a moral care. I am confused; need some of your recommendations. How should I do? Do you think these people are doing the right thing, take the immoral means?

Is regular technology optimization, don't cheat.

Thanks for sharing........... :D :)