Google Adwords
 

Using Google Adwords, you can easily perform a number of tasks. It is a very useful tool and often used for the keyword research and PPC campaigning. The search engines display some text links as an ad over the different websites. Mostly the big sites have these kind of keywords. Now the question is how much is it important for my site? I have very less knowledge about the Google Adwords and with the latest updates into the Adwords, it has become a bit more complicated for me. So, I would like to clear all the doubts regarding this. Please share your views.

Google AdWords provides several advantages over other types of advertisements
(1) immediate visibility
(2) complete accountability
(3) budget flexibility
(4) terrific analytical software to provide insight and guidance towards optimizing the business results of the campaign.

The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each