Reasonable distribution within the chain and the outer chain
 

1. Improve the user experience, reduce the bounce rate of website.
2. Within the chain optimization is reasonable, and spiders crawling the deeper.
The search engine spiders, most of them will crawl the home page of the site, if the higher the weight, creeping will be the deeper depth.
3. Do a good job chain optimization to avoid many dead links.
If it did not do a good job within chain optimization, it is very easily allow users to sense the anxiety, the lookup engine will be very ill-feeling.

Hello Boniuer11, thank you for sharing with us. Proper chain optimization bring good conversion and authentication to your site.