About SEO dark sides
 

Everyone has been a victim of spamdexing or black hat seo. From the student who is doing research for their Shakespearean essay, to the small business owner trying to produce content for their niche related site, even the minds behind the search engines are annoyed to say the least. Spamdexing takes advantage of search engines by completely ignoring respectable forms of search engine optimization. Spamdexers use a variety of techniques to make sure their websites are displayed in the fertile first two pages of search results; in many cases the pages are irrelevant and even incomprehensible. Spamdexing includes the following techniques.

Google is the dominant player in the search industry, and regularly updates their algorithms to penalize those who attempt to extort their system to achieve favorable ranking.