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Companies are coming to terms with the fact that Internet is being thronged by small and large players and competition is continuously brewing. While marketing with the help of traditional mediums faces competition from the large players, who are large in number, Internet intensifies the competition even further. Given that Internet marketing options are flexible and reasonable, it becomes feasible for even the small players to make their mark. Therefore, firms have to compete, on an equal pedestal, with firms of all sizes.