Web site navigation conform to the title
 

The user can enter the website to see not content but the title, and to access the site after see or not content but navigation, so to make the user experience, then the first rule requires your navigation clear and accord with the title of the site, such as your site title inclusion "SEO information, SEO technology", then your web site navigation also should appear SEO news, SEO technology and other related navigation, don't let site title and navigation don't match, so users can't find in the first time to the content, may choose to leave the site immediately.