Google profiles in search (not profiles in courage)
 

This is another new search feature that personalizes your search results by integrating Google+ profiles in your search results (even placing them in the auto complete dropdown/Google nudge). Some are complaining that they will certainly never fully understand what a real search looks like after getting familiar with this. No doubt. What’s the point of even engaging in SEO if everyone gets a different result? How can you measure the effectiveness of website promotion?