MixboxIam |
01-04-2014 11:03 AM |
1. Watch out for personalization and make your content shareable. Things are getting personal. Google is making Google+ the center of it all to make everything as personal as possible. This means that we will be seeing a lot more personal elements, for example in the SERPS. This means you should make your content as shareable as possible. Get people to share and they will spread it to their network. It will show up in their personalized SERPS.
2. Optimize your snippets. Google is putting a lot of emphasis on snippets. Optimize all your snippets, not just the meta description, but also the rel-author, the reviews, everything.
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