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How Does Ad Rank Impact Cost-Per-Click?
Hello friends,
How Does Ad Rank Impact Cost-Per-Click? |
AdRank and Cost-Per-Click (CPC) After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site's Quality Score, and the Ad Extensions, which are now required.
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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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Ad rank refers to the position that your ad occupies on a given paid search results page. If your ad shows up second, your ad rank for that given search is number two. Ad rank is a value that determines your ad position and if your ad will show up at all for a search.
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