What Do You Understand By Cloaking?
 

What Do You Understand By Cloaking?

Cloaking refers to the practice of presenting different content or URLs to human users and search engines.

Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's search engine rank on certain keywords.

Cloaking is a Black hat SEO used to improve the Website traffic and keywords ranking in short term. It will present the different content for Search Engine Spider and Search Engine users.


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Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:

• Serving a page of HTML text to search engines, while showing a page of images or Flash to users
• Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.